Morgan Ellis Williams FMP
4pp Cover onto 350gsm Silk
Matt Lamination to outer
40pp Text onto 170gsm Silk
Full colour print throughout
Trimmed, collated and perfect bound
Morgan chose a silk stock for the text pages which gave the images a crispness and a thicker 170gsm weight gave the book a premium feel. 170gsm is bulky enough to prevent any image show through from the other side. Matt lamination was added to the outer cover to give the ink protection and prevent the light blue ink from cracking when folded.
WHY IT WORKS
The fashion photography is stunning and Morgan cleverly uses the double pages spreads for both both landscape and rotated portrait images. The clean lines and simple design provide a strong narrative while the fresh photography makes an emotional connection with the audience.