stella mccartney adidas zines

Stella McCartney Sport Lookbooks

Spec

A4 Booklets
40pp Self Cover
onto 120gsm Evolution Uncoated
Four colour print throughout
Trimmed, collated and wire stitched

Case Study

The London design agency, Clubhouse Studios, were keen to print an authentic old school Zine to promote the new range of sportswear from Stella McCartney and Adidas. We sent out one of our much loved sample packs and the Evolution Uncoad range was chosen for its lightweight, natural feel. To ensure the colours and layout worked as expected we ran a hard copy proof.

There were initial discussions about perfect binding the zines because of the number of pages but that would have not fitted with the overall aesthetic. The challenge was to retain the zine feel and appearance whilst accomodating the 40 pages. At this stage it was decided that perhaps 160gsm was too bulky so we suggested they might sit flatter if the paper weight was reduced to 120gsm. We eventually settled on 100gsm Evolution Uncoated for a really compact publication. The pages are substantial enough to take the high impact photography on both sides but plenty light enough to turn easily.

The layout is fresh, loose and completely without boundaries. Each page is a treat for the reader’s eyes with a barrage of fashion photography, clashing colours and cut n paste typography.